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Hospitality and Hotels Solution: Increasing Reservations

Hotel Demo

Pan Pacific Hotel uses the GeoPage portal solution to offer an online concierge service to their hotel guests. This portal page is co-branded and plugs into an existing Wi-Fi landing page or website.
Key features include:
  • White label, co-branded sub-domain webpage(s) customized your way.
  • Scalable widgetization of our interactive map across multiple hotel locations.
  • 24X7 access to nearby venue information for hotel guests.
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The Travel Industry Association reports that over 80% of travel consumers do research and planning online before embarking on a trip. Clearly, the Internet plays a significant role in travel today and an incredible opportunity exists for hotels to better interact with both current and potential customers with the use of online tools. For today’s web-savvy travelers, online exploration and research usually precedes real-world journeys. Whether you cater to business or leisure travelers, your online presence has to be as distinctive and welcoming as your real-world locations.
With the GeoPage Platform, you can build the custom mapping solutions and travel, car rental, restaurant, and hotel locators that make your website an attractive destination in its own right. You can add highly dynamic, interactive features that engage your online visitors and encourages a return visit – increasing the likelihood that they’ll book a reservation through your website.
The business or hotel locator you create with the GeoPage Platform can do more than tell website visitors where to find your locations and services. Your custom mapping solution can also showcase the unique amenities and services available at each hotel property. It can highlight the nearby restaurants, entertainment, and attractions that make your hotel locations appealing destinations.

Showcasing Amenities and Services

The amenities available at your properties can be as important to potential hotel guests as your locations. The GeoPage Platform gives you the tools to build mapping capabilities that can focus a guest’s search on specific offerings such as restaurants and lounges, fitness centers, pools, meeting facilities, shopping, concierge services, and hi-speed Internet access.
You can customize your mapping solution interface and allow your website visitors to click on a specific property opening a pop-up window with information including the available hotel facilities, features and photos. Website visitors could then click through for more detailed information and virtual tours to encourage them to book a reservation.

Highlighting Nearby Points of Interest

Your property is the starting point for a visit that often encompasses shopping centers, theaters, museums, convention centers, airports, restaurants, and other attractions. With the GeoPage Platform's extensive Points of Interest database, you can use your business or hotel locator to highlight the proximity of your properties to nearby attractions, helping promote the desirability of your locations.

Helping Clients Explore Your Area with Detailed Walking Directions

For guests who want to explore the neighborhood surrounding hotels or resorts, walking is often the transportation mode of choice. Using the GeoPage Platform, you can equip your hotel locator with the capability to generate walking directions to nearby restaurants, entertainment, and other businesses. Guests can easily determine the optimum route to their destinations and plan an itinerary that makes the most of their time.

Supporting Strategic Marketing to Corporate Clients

The travel and hospitality mapping solutions you build with the GeoPage Platform can give you critical location information that can support your strategic decision making. By integrating your custom data, you can demonstrate your coverage within specific cities and areas to companies negotiating preferred status.
When evaluating potential new locations, you can use your custom mapping solution to visualize the location's proximity to competitors, airports, major business centers, and high-traffic areas. Your business or hotel locator can also highlight soon-to-open and recently opened locations to build awareness of new properties.

Giving Clients On-the-Go Access through Their Mobile Devices

With the GeoPage Platform, you can create custom travel or hotel wireless mapping solutions tailored to mobile devices, so customers can find your properties and locations anytime, anywhere.

GeoPage Virtual Concierge: Increasing Service While Saving Money

Another survey shows that more than 85% percent of all hotel guest requests deal with finding venue information. Inquiring guests want to explore the city in an efficient way where every destination meets expectations – and they look to your hotel for answers. Whether these answers are obtained through a knowledgeable staff, from available reading materials, or via the Internet, reliable venue information is important for all travelers and hotel guests. Therefore, the future of successful hotel service relies on how easily and accurately this valuable venue information can be delivered.
Considering the overwhelming amount of daily venue requests along with heavy reliance on the Internet for traveling, the perfect opportunity exists for hotels to combine local content with the ease of online accessibility. By providing an online venue resource available for use by both guests and employees, hotels can offer unprecedented levels of service. A new hotel experience will emerge where guests have freedom to access city information on their own, and hotel staff will be empowered with dependable data, creating a win-win relationship for both. With the use of online technology and extensive venue information, specific hotel benefits will result in the form of increased customer service, reduced costs, and long-term profitability.
Unfortunately, many hotels are currently not utilizing this type of technology. As of today, hotels use concierge software programs, a personal concierge service, or various maps and brochures to provide accurate venue information to guests. However, these are three areas that can be enhanced with technology to truly maximize hotel service and success.

Current Hotel Technology

A concierge software program is an in-house tool used by hotels with the capability to organize and obtain venue information and manage guests. Sadly, current software programs are outdated, complex, and unused by the majority of hotel employees resulting in poor service and thousands of wasted dollars per year. One of the most widely distributed hotel concierge software services, is heavily underutilized by concierge staff due to its complexity and lack of updated data.
Without any pre-populated venue content, concierge software programs require that hotel staff manually enter all venue information, which creates sizeable mistakes and lack of initial data. Furthermore, the software has a confusing, unappealing interface forcing an employee to sift through hundreds of venue filters or know a specific location before retrieving any results or information. Essentially, with unreliable data located in an inaccessible system, a hotel concierge is more likely to bypass complicated software to rely on personal, biased recommendations. Hotels are in dire need of an up-to-date, easy and inexpensive solution that provides trustworthy venue information for all employees.

Personal Concierge Service

A concierge service is a way for hotels to provide an element of human touch aimed at personalizing and enhancing a customer's stay. Having a knowledgeable staff member available for inquiries or recommendations is a reassuring and luxurious service, yet can also prove to be extremely expensive and underutilized. According to Payscale.com, the average pay for a United States concierge is between 12-$14 per hour which can reach upwards of $35,000 annually per person – an amount hard to justify during slow times when a concierge has little or no interaction with guests.
Further, in an industry with high concierge turnover, hotels are aware that not all staff is equally experienced or familiar with the city; and, without proper venue resources, novice concierges are forced to rely on only subjective, sometimes inaccurate, recommendations. Particularly during busy seasons, it is often difficult to receive the undivided attention of a concierge, or, in many cases the consultation is either limited or hasty, severely diminishing the customer service experience. Hotels must make an effort to reform the concierge system and create a more productive environment where guests spend less time at the front desk, and more time out and about, enjoying the city.

GeoPage Virtual Concierge Solution

Imagine a solution to address these issues that incorporates the perfect mix of technology, personal touch, and convenience. A solution that allows a hotel to increase customer service and create more satisfied guests, while obtaining dramatic cost savings. A solution that revolutionizes the interaction between guests and employees… guaranteeing a mutually beneficial relationship where your guests would feel so uniquely attended to, he or she would never imagine staying anywhere else. Now, hotels can provide a true, personalized experience for every guest by utilizing a new online solution from GeoPage.
GeoPage offers an innovative technology that helps people explore points of interest through a smart and interactive online map with access to local venue data. Hotel customers can simply go to the hotel’s website and find all the nearest restaurants, bars/clubs, and venues. With the use of simple filters and keywords, both guests and employees can rely on the most up-to-date venue information available to ensure the ideal destination is chosen every time. Mixing local content with a sleek mapping interface allows all users to feel comfortable and confident while using this unique, online resource.
Accessed through the hotel webpage, wifi page, or a lobby kiosk, the technology is specifically branded for each individual hotel and is available for use at all times. The software is populated with thousands of current city venues, including exclusive, detailed information that is automatically updated every day so your guests and employees are guaranteed 100% reliable data for all decision making. The GeoPage solution solves the problems that current hotel software, concierge services, and venue reading materials have created in the hospitality industry. This technology offers a new way to streamline each of these areas to increase efficiency, customer service, and lower costs to provide innumerable benefits for a hotel and its guests.

Benefit for Your Hotel Guests

GeoPage offers hotel customers the opportunity to experience exceptional service by providing desirable local content in a convenient, customized way – with or without the help of a concierge. Guests have the opportunity to access the most popular destinations and attractions in the city and experience a new freedom and flexibility in creating a personalized itinerary to best enjoy their stay. Especially during busy times when a line forms at the hotel front desk or specific help is unavailable over the phone, guests now can turn to an online resource and get their questions met in a simple, practical way.
GeoPage combines real world and virtual service allowing a hotel to interact with each guest throughout the entirety of the traveling process. Before the trip is even started, GeoPage gives a guest the opportunity to peruse the destined city or plan an itinerary online through the convenience of the hotel webpage. During their stay, hotel guests can use the GeoPage technology that is readily available at every hotel computer so undivided attention is continuously guaranteed. Even after a customer leaves the hotel property, the map is still accessible from the Internet and acts as a permanent reminder and resource to recall places of interest and to use for future travels. Guests know they can look to your hotel page for answers, regardless of their travel status.
Lastly, with exclusive, up-to-date venue information combined with value-added details, GeoPage guarantees that a venue experience meets and exceeds all expectations. Your guests will never be disappointed and can truly maximize their hotel stay and enjoyment of the city. Ultimately, GeoPage gives hotels the opportunity to create a hassle-free environment where current, accurate information is at the fingertips of every guest at all times. Customer service will reach new heights – and your guests will feel the difference.

Benefits for Hotel & Concierge

The new solution from GeoPage is simple, efficient and provides new opportunities for a hotel's business, including never-before-seen customer service and reduced operational costs. Clearly, excellent customer service is mandatory for repeat business in the hospitality industry, and this technology helps hotels take service to the next level. GeoPage increases personalization focused around each guest by providing new tools for guests to better enjoy their stay and for staff to offer better service.
This consistent and personalized service makes for happier guests who will drive more business to your hotel, producing increased return rates, intensified brand loyalty, and long-term profitability. The GeoPage solution can also help increase customer reservations at your hotel. Over 85% of people research the hotel's website before booking their hotel reservations. If the potential customer can see that the hotel is surrounded by great restaurants, bars/clubs, and other places; they are more likely to book their reservation on the spot.
Another important benefit of the GeoPage technology is cost savings and maximization of existing concierge staff. GeoPage has created an opportunity for hotels to allocate the right resources to the highest impact customer needs. The online concierge solution allows existing staff to focus on special requests instead of being inundated with basic venue information. For hotels without a concierge staff, GeoPage offers the ability for the hotels to compete with other full-service concierge services.
Furthermore, the GeoPage technology offers a complete and current database of local content providing important advantages for all hotel staff regardless of knowledge or experience. Every employee has equal access to this venue resource creating increased organization and communication. Employees can provide better service to inquiring guests and feel more secure and passionate about the information they are providing.
Lastly, hotels with an already established concierge service can use the GeoPage technology as a tool to increase the ease of service while allowing individual concierge to maintain or increase his or her current inflow of tips. The technology ensures that each concierge spends less time with more guests, increasing the total amount of daily tips. Therefore, current concierge will work in a less stressful environment, increasing morale and job satisfaction, which in turn, means better service and overall hotel performance.

Why Hotels Like Us

The technology offered by GeoPage is a simple, convenient tool that can be integrated into any hotel website. The interactive map may be used in-addition to existing concierge software or also as a stand-alone service. With automatic data updates, your guests and staff can depend on 100% reliable venue information at all times. Zero training time is necessary because the software is comprehensive, straightforward and understandable as-is. It can be used by nontechnical guests, yet is also a tool for the most computer savvy. The GeoPage software is implemented and ready for use within hours, and is built as a customized application for your hotel homepage complete with significant branding.
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