Industry Solutions
Map & Data Packages
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Local Newspaper & Media Solution: Increase Stickiness and Monetize
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| Local ads account for the fastest growth in internet advertising in recent years and it
represents about 35% of the total online ad spending in the U.S. Local media sites hold a
distinct advantage when it comes to delivering results for advertisers. Consumers trust
advertising on local newspaper, magazine and television websites, and are very likely to take
action after viewing ads on these sites according to a report by the Online Publishers
Association (OPA).
Consumers on all three types – newspapers, television stations and magazines – are more likely
to take action after viewing a local ad than a national ad. Newspapers rank first, with 46%
of consumers taking action – including making a purchase, going to a store, conducting
research – after viewing a local ad. With strong brands and trusted environments, local
media sites deliver concrete results for local advertisers. However, traditional local
newspapers and media companies are struggling to increase stickiness and monetize their
traffic as they transition from print to online. There are also a significant number of new
competitors vying for the attention of the local consumer’s attention such as local blogging
sites, business review sites, and viral news sites. |
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The GeoPage Platform: Making News More Interactive and Valuable
There is a strong trend towards delivering more interactive local news content versus the
traditional form of static content. Consumers are demanding newer and more effective ways of
consuming content. One of the larger trends is toward “hyper-local” news based on
geographical context. It’s a very natural progression to deliver hyper-local news through an
interactive map with multi-categories such as sports, crime, politics, events, etc and
showcase them on a map based the whereabouts of the news with full search functionalities of
keyword and date/time. You can imagine users viewing a map and seeing real-time news and
updates right before their eyes. The consumer can then zoom into the map areas where the
news is happening to see the details and pictures.
The GeoPage Platform can help you deliver news through an interactive map
(as mentioned above), increase site stickiness, and take advantage of the continued growth in
the local online advertising market. Local newspaper and media sites are actively seeking new
ways to offer relevant local content through existing and new distribution channels.
Newspapers are especially active to find new ways to enhance their sites and drive online
revenue due to the substantial downturn in print advertising. GeoPage delivers a high value
to newspaper and media sites by offering a local online platform that plugs right into your
existing online structure. This allows you to take full advantage of your sales channel to
increase advertising revenue and offer a compelling experience for your consumers. |
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Full Infrastructure – Geocoding, Indexing, Search, Visualization
The GeoPage Platform provides the full infrastructure, database management, and front-end
search tools to help you deliver your data through an interactive map interface. All you
have to do is focus on generating great content, and we provide the tools and applications
for you to geocode, spatial index, and deliver the data to your end consumer. Our backend
management is ready to get you up to speed within days of customizing your applications. We
work with the best map interfaces through Microsoft Bing Maps and Google Maps. |
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Local Business and Venue Search Solution
GeoPage offers a geo-search engine that allows your consumers to conduct a range search by
latitude/longitude without the need to input specific keywords. The user can simply zoom into
a geographic area and explore all the points of interest (e.g. restaurant, bars/clubs, theaters,
etc). For example, if they want to see all the places around their home, work, or hotel; they
can simply zoom into the location and browse all the surrounding venues.
GeoPage is unique from current search engines like Google, which is a keyword-based search
system that simply displays keyword results on a map. The user has to enter specific keywords
to invoke a search request; therefore, they have to know what they are looking for. GeoPage's
search engine allows them to browse everything in a particular geography even if they don’t
know exactly what they are looking for. GeoPage helps them to stumble upon or discover new
places that they might not have known about.
GeoPage also provides an innovative new way to score and rate venues. Most venue sites use an
absolute scoring system of 1-5 stars simply based on user ratings. GeoPage goes much further
by offering a new way of evaluating venues through a comparative scoring engine that
automatically rates a venue’s popularity compared to the popularity of similar venues in the
same city. GeoPage uses a set of proprietary algorithms to create a venue community score
from 0-10 which gives the user an intelligent and efficient way to find the best venues in a
specific location. |
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Map-Based Advertising
The GeoPage Platform truly offers a one-stop model with the integration of map-based
advertising. As you look to leverage your existing sales force to provide new advertising
products, GeoPage offers a module that allows local advertisers to purchase ad spots within a
specific map range. For example, an advertiser may not care about a citywide ad campaign,
but they may only want to advertise in a specific district or neighborhood area. This will
allow your sales team to sell the map advertising spot of the desired location instead of
forcing the potential advertiser to choose a banner ad on your citywide newspaper. This will
increase ad sales by offering a new inventory of geographic-based advertising spots. |
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Map-Based Classifieds
In the past, classifieds used to be an important source of a newspaper's revenue. But sites
like Craigslist have taken much of the market share away from local newspapers and media
sites. The GeoPage Platform offers a new and more effective classifieds application through
a map view of all the listed classifieds. For example, a consumer would much prefer to
purchase something from someone who is close to their work/home compared to driving 45
minutes out of the city. The more hyper-local the classified, the better it works for the
consumer. Now, he or she can find the desired item through a map interface searchable by
category or keyword. Once they find the item, they can meet the seller during lunch hour
instead of having to drive after work. This type of unique classified application can bring
back the revenue once lost to the competition. |
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Empowering User-Generated Content through a Map Interface
Many people consume news based on what other people say about the news. In essence, word of
mouth is still one of the most powerful drivers of the distribution of news. An example is the
proliferation of user generated news sites like Digg.com. The GeoPage Platform provides the
tools to allow your users to talk about the news through an engaging map interface. Your
users can easily create user-generated content directly into the mapping interface. This
information can then be searched by potential readers who are interested in the specific
topic or geographic area. |
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User Sign-Ups Through Social Networking
Signing up users is critical to capture repeat readership. The GeoPage Platform utilizes a
new and unique way of tapping into social networking sites like Facebook to get sign-ups.
Asking for an email address or phone number leads to poor results. Email addresses have to
be confirmed, and oftentimes, they are fake email addresses, and prospective readers rarely give
out their real phone numbers.
The GeoPage Platform is already integrated with Facebook to help you create sign-ups very
quickly and effectively. Once a customer wants more information like "top ten news of the
day" or "best deals nearby", a quick lead generation tool can be created that asks them to
enter their Facebook login ID. This is much less invasive than asking for an email address or phone
number, and people are very accustomed to what’s known as "Facebook Connect". |
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Integrating Multiple Data Sources
The GeoPage Platform can help you make your website a clearinghouse for multiple sources of
information, including news, public data, events, crime data, restaurant information, hotels,
museums, art galleries, spas, etc. You can provide your online visitors with an integrated
view of local information that spans multiple databases, making your website a "one-stop shop"
for all things local.
The GeoPage Platform will also allow you to upload your own data set(s) and customize the
data on our map platform. |
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Updating Data through Streamlined Data Management
Information on locations is constantly changing. Managing all the records in one database can
be a daunting task. GeoPage provides simple tools to upload and manage information on news,
photos, events, and business listings to help keep your website accurate and relevant. You can
also manage your GeoPage account usage online and sort your view of data to meet your
specific needs. The huge advantage is that you can update in a single place, and it will
automatically update all maps. |
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Giving Clients Access through Their Mobile Devices
With the GeoPage Platform, you can create wireless mapping solutions for mobile devices
allowing clients to access your news anytime, anywhere. Clients are looking for ease of
access as they search for local news. |
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