Industry Solutions
Map & Data Packages
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Nonprofit & Civic Solution: Unite and Engage Your Community
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| Nonprofit organizations and cities are constantly looking for solutions to better unite and
engage their community. Especially with the growing interest in engaging younger donors,
voters, and citizens, technology is one of the critical elements of communicating with this
group. The GeoPage Platform allows nonprofits and cities to create map-based applications
that showcase volunteering opportunities, civic events, news, and even real-time public
meetings. Citizens can access this information through their mobile phone or website. |
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The GeoPage Platform: Making Volunteering More Engaging and Interactive
There is a strong trend towards delivering more interactive event and news content versus the
traditional form of static content. People are demanding newer and more effective ways of
volunteer engagement. One of the larger trends is toward “hyper-local” volunteering or
engagement based on geographical context. People care more and more about their hyper-local
or neighborhood communities compared to a larger community. For example, people care much
more about crime information in their local neighborhood than city-wide or state-wide
statistics. It’s a very natural progression to deliver hyper-local nonprofit news and
volunteer opportunities through an interactive map with multi-categories such as education,
healthcare, homelessness, children, family needs, blindness, etc and showcase them on a map -
based the whereabouts of the volunteer opportunities with full search functionalities of
keyword and date/time information. You can imagine users viewing a map and seeing real-time
volunteer opportunities and updates right before their eyes. |
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Empowering Nonprofit Partners and Knowing the Data Behind Your Success
Working in partnership with other nonprofit organizations and city agencies agencies is an
important element in creating a healthy community. Due to the economic downturn, nonprofit
groups are now looking for more technology, marketing, and fundraising support than ever
before. With the GeoPage Platform, you can offer an interactive map-based volunteer
application on your main website, and then widgetize tens, hundreds or thousands of
individual maps onto your partner websites. You can track all the activity and even
control and update the data so your partners don’t have to worry about this at all. You can
run reports on which nonprofits or city agencies are driving the most traffic, and what
types of searches are being conducted on each website. This information provides a wealth of
knowledge on where your potential volunteers and future donors are coming from, which will
help in your overall marketing efforts. |
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Full Infrastructure – Geocoding, Indexing, Search, Visualization
The GeoPage Platform provides the full infrastructure, database management, and front-end
search tools to deliver your civic or volunteer information through an interactive map
interface. All you have to do is focus on creating the content, and we provide the tools
and applications for you to geocode, spatial index, and deliver the data to your end viewer.
Our backend management is ready to get you up to speed within days of customizing your
applications. We work with the best map interfaces through Microsoft Bing Maps and Google
Maps. |
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Local Search Solution
GeoPage offers a geo-search engine that allows your viewers to conduct a range search by
latitude/longitude without the need to input specific keywords. The user can simply zoom into
a geographic area and explore all the volunteer or civic opportunities. They can also search
by points of interest (restaurant, bars/clubs, theaters, etc) to see the opportunities around
a certain business or venue. For example, if they want to see all the volunteer
opportunities places around their work or nearest shopping center, they can simply zoom into
the location and browse all the civic opportunities.
GeoPage is unique from current search engines like Google, which is a keyword-based search
system that simply displays keyword results on a map. The user has to enter specific keywords
to invoke a search request; therefore, they have to know what they are looking for. GeoPage's
search engine allows them to browse everything in a particular geography even if they don’t
know exactly what they are looking for. GeoPage helps them stumble upon or discover new civic
or volunteer opportunities that they might not have known about. |
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Map Based Sponsorships
The GeoPage Platform truly offers a one-stop model with the integration of map-based
sponsorships. GeoPage offers a module that allows local companies or partners to purchase
advertising sponsorship spots within a specific map range. For example, you can showcase a
certain nonprofit in a geographically targeted campaign or you can use this as a way to
generate revenue to self-fund your website or operation. You can sell sponsorships in these
map-based advertising spots to generate revenue similar to a sponsorship at a major event.
This will allow your fundraising team to sell the map-based sponsorship of only the desired
location of the sponsor instead of forcing the potential sponsor to choose a banner ad on a
city-wide basis. This will increase sponsorship sales by offering a new inventory of
geography-based sponsorship ad spots. |
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Empowering User-Generated Content through a Map Interface
Many people hear about civic opportunities based on what other people say about the
opportunity. In essence, word of mouth is the single most powerful driver of the distribution
of volunteerism. The GeoPage Platform provides the tools to allow your users to talk about
the civic opportunities through an engaging map interface. Your users can easily create
user-generated content directly into a mapping interface. This information can then be
searched by potential readers who are interested in the specific opportunity or geographic
area. For example, once someone signs up for a volunteering opportunity, they can share this
information with all of their friends on Facebook. |
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User Sign-Ups Through Social Networking
Signing up volunteers is critical to capture repeat civic engagement. The GeoPage Platform
utilizes a new and unique way of tapping into social networking sites like Facebook to sign up
volunteers. Asking for an email address or phone number leads to poor results. Email
addresses have to be confirmed, which are often fake email addresses, and prospective
volunteers rarely give out their real phone numbers.
The GeoPage Platform is already integrated with Facebook to help you create sign-ups very
quickly and effectively. Once a potential volunteer wants more information like "most
popular volunteer group" or "how to get company endorsement", a quick lead generation tool
can be created that asks them to enter their Facebook login ID. This is much less invasive than
asking for an email address or phone number, and people are very accustomed to what’s known
as "Facebook Connect". |
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Integrating Multiple Data Sources
The GeoPage Platform can help you make your website a clearinghouse for multiple sources of
information, including volunteer opportunities, civic news, public data, events, crime data,
nonprofit groups, etc. You can provide your online visitors with an integrated view of local
information that spans multiple databases, making your website a "one-stop shop" for civic
and volunteering opportunities.
The GeoPage Platform will also allow you to upload your own data set(s) and customize the
data on our map platform. |
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Updating Data through Streamlined Data Management
Information on civic opportunities and nonprofits are constantly changing. Managing all the
records in one database can be a daunting task. GeoPage provides simple tools to upload and
manage information on events, news, photos, events, and nonprofit listings to help keep your
website accurate and relevant. You can also manage your GeoPage account usage online and sort
your view of data to meet your specific needs. The huge advantage is that you can update in
a single place, and it will automatically update all maps. |
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Giving Clients Access through Their Mobile Devices
With the GeoPage Platform, you can create wireless mapping solutions for mobile devices
allowing clients to access civic opportunities anytime, anywhere. People are looking for
ease of access as they search for local engagements. |
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