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Real Estate Solution: Stand Out and Capture Leads

The real estate market is full of competitors with new entrants constantly entering the industry. In today’s real estate market, most buyers and sellers begin the process by browsing online property listings. Because of the long sales cycle and competition, it's critical to keep a potential client close to your brand and agents.
Real estate websites have become the key differentiator in the process of first-time home buyers or homeowners looking for new homes. The way you package and present agent and property data on your website can be the "first impression" that differentiates you from the competition. And when you make it easy for visitors to your website to find properties and agents that meet their needs, you increase the likelihood that a client will contact one of your agents and sign a contract.
With the GeoPage Platform, you can create custom real estate mapping solutions - including agent and property locators - that help your organization stand out. The capabilities you can build with the GeoPage Platform can also help you distribute leads more effectively, improve the efficiency of your agents, and shorten your sales cycles.

The GeoPage Platform: Making Property Data Come Alive

Today, many real estate buyers and sellers go online to research locations and listed properties before they sign with an agent. The GeoPage Platform provides mapping software as a service along with the tools you need to build user-friendly mapping capabilities that encourage longer, more frequent interactions with your website. Some of the features you can add include:
  • Property Values - Because buying a home is one of the largest assets and investments one will purchase, it is critical for home buyers to get accurate information. Whether it is recent sales activity, home values or market trends.
  • Schools - Families not only want to know where schools are relative to the home they are interested in buying but they want more data such as demographic of the students, state test scores, class size, and student/teacher ratio.
  • Points of Interest – In real estate, the property location can be as important in a buying decision as the property itself. The GeoPage Platform offers an extensive Points of Interest database that can help your clients understand the area surrounding a property to find schools, shopping, restaurants – virtually any service or business that can make a property more desirable.
  • Interactive Maps - To help your website visitors visualize a property and the surrounding neighborhood, your real estate mapping solution can provide aerial or satellite imagery, hybrid views, and drag and pan capabilities that encourage clients to explore a property's surrounding area in detail.
  • Advanced Routing and Searching - Your website visitors can get driving directions to property listings based on shortest trip time and shortest distance. Clients can also search for properties using the radius from a specific point on a map, zip codes, custom-defined geographic areas, and drive time or distance, as well as any property attribute you make available with your custom data.

Helping Buyers Find the Right Property Based on "Lifestyle Categories"

Many buyers evaluate a property against a list of "must have" features like price, square footage, and lot size. But now, homebuyers are demanding more information around "lifestyle categories" which include school information, crime data, traffic information, and nearby points of interest (business listings, parks, etc). The GeoPage Platform provides the tools and data so you can allow buyers to filter their search based on these "lifestyle categories."
This unique map-based approach to searching can enhance the buyer's experience with your website and enrich how they find available property listings in preferred areas. Now, a buyer can experience a wholistic approach to purchasing a home based on real estate data, location stats, and hyperlocal information.

Empowering Your Agents and Knowing the Data Behind Your Success

Recruiting and retaining top agents is one of the most important aspects to your business. Due to the competitive threats and economic downturn, real estate agents are now looking for more technology, marketing, and sales support than ever before. It’s critical to differentiate yourself from all the other companies and brokers. With the GeoPage Platform, you can offer an interactive map-based home search on your main website, and then widgetize tens, hundreds or thousands of individual maps onto your agents’ websites. You can track all the activity and even control and update the data so your agents don’t have to worry about this at all. You can run reports on which agents are driving the most home search traffic, and what types of searches are being conducted on each agent’s websites. This information provides a wealth of knowledge on where your potential business is coming from, which will help in your overall marketing and sales efforts.

Lead Generation and Client Capture Through Social Networking

Lead generation is the fuel that runs your business. Your agents are constantly looking for automated ways to capture leads. The GeoPage Platform utilizes a new and unique way of tapping into social networking sites like Facebook to capture leads. Asking for an email address or phone number leads to poor results. Email addresses have to be confirmed, otherwise it's often a fake email address, and prospective clients rarely give out their real phone numbers.
The GeoPage Platform is already integrated with Facebook to help you capture leads very quickly and effectively. Once a customer wants more information like crime data, a quick lead generation tool can be created that asks them to enter their Facebook login ID. This is much less invasive than asking for an email address or phone number, and people are very accustomed to what's known as "Facebook Connect".
The GeoPage Platform allows you to develop advanced capabilities to help manage incoming leads and distribute them according to the client’s proximity to a real estate agent or office, as well as the match between the client’s needs and the agent’s specialization. Your custom real estate application can also automatically alert clients of new properties to keep them engaged and informed throughout the sales cycle. As a result, your agents can concentrate more on managing relationships with buyers and sellers and creating a positive experience that encourages referrals.

Integrating Multiple Data Sources

The GeoPage Platform can help you make your website a clearinghouse for multiple sources of information, including MLS data, your own data on agents and offices, and your own listings. You can provide your online visitors with an integrated view of information that spans multiple databases, making your website a "one-stop shop" for real estate property information.

Updating Data through Streamlined Data Management

Information on properties is constantly changing. Managing all the records in one database can be a daunting task. GeoPage provides simple tools to upload and manage information on properties and agent locations to help keep your website accurate and relevant. You can also manage your GeoPage account usage online and sort your view of data to meet your specific needs. The huge advantage is that you can update in a single place, and it will automatically update all your agent’s data on their individual maps.

Giving Clients Access through Their Mobile Devices

With the GeoPage Platform, you can create real estate wireless mapping solutions for mobile devices allowing clients to access your listings anytime, anywhere. Clients are looking for ease of access as they search for homes. It's very common to see potential clients driving around a neighborhood with a wireless smartphone researching homes. These are leads that are active whom you don’t want to miss.
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