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Retail and Restaurant Solution: Convert Your Online Traffic to Foot Traffic

In today's highly competitive retail and restaurant environment, increasing online and in-store traffic is paramount to maintaining a strong retail brand and building a consistent customer base. With the GeoPage Platform, you can build online mapping solutions that will booster your online presence and your brick-and-mortar retail store locations through a rich experience that encourages buying behavior.
It’s important to motivate your customers to visit your retail stores and restaurants by providing a easy and simple way to find your location. The more dynamic, compelling, and informative you can make a customer's experience with your website, the higher your likelihood of converting a casual location inquiry into a store visit. With the GeoPage Platform, you can add highly reliable retail store location and mapping services to your website, so your customers find exactly what they're looking for, presented in a way that builds loyalty and promotes repeat business.

The GeoPage Platform: Using Maps to Drive New Business Results

With the GeoPage Platform, you can build a website that does more than tell customers where to find you. It can also show them the best way to get there and how to make the most of each trip by showing nearby places that they may need to visit.
  • Points of Interest - For today’s busy customer, it can be a great value-add to help them find other relevant services and attractions along their route for a richer shopping experience. For example, if your business is a movie theater, it might make sense to show nearby restaurants and bars that a customer can visit before/after the movie. The GeoPage Platform offers an extensive Points of Interest database that can help your clients understand the area surrounding a retail store.
  • Interactive Maps - Aerial and satellite imagery, hybrid views, and drag and pan capabilities allow customers to explore your retail store location and the surrounding neighborhood in detail.
  • Advanced Routing and Searching - Your customers can easily get driving directions to your stores based on shortest trip time, shortest distance, and avoiding highways or toll roads. Visitors to your site can find the store locations that best suit their needs using criteria such as radius, zip code, and drive time or distance. You can build applications so customers can also pinpoint what they want by searching on neighborhoods, brand, product line or SKU, hours of operation, special services, and more.

Running Marketing Campaigns and Knowing the Data Behind Your Success

Running effective marketing and advertising campaigns that are measurable become increasingly important in a downturn economy. With the GeoPage Platform, you can go beyond banner ads and adwords. You can run interactive advertisements, which utilize map widgets to showcase your locations. When a person sees this map widget, their level of engagement will be much higher than a simple banner ad. They can zoom into the map and move it around to explore the offerings, discounts, or coupons at specific locations.
With the GeoPage Platform, you can offer this interactive map-based advertisement on your main website, and then widgetize tens, hundreds or thousands of individual maps into your partner ad network. You can track all the activity and even control and update the data from a single source. You can run reports on which ads are driving the most activity, and what types of searches on being conducted on each website. This information provides a wealth of knowledge on where your potential business is coming from, which will help in your marketing and sales efforts.

Lead Generation and Client Capture Through Social Networking

Lead generation is critical to capture repeat business and send out special offerings. The GeoPage Platform utilizes a new and unique way of tapping into social networking sites like Facebook, Myspace, and Twitter to capture leads. Asking for an email address or phone number leads to poor results. Email addresses have to be confirmed, and oftentimes, it is a fake email address, and prospective clients rarely give out their real phone numbers.
The GeoPage Platform is already integrated with Facebook to help you capture leads very quickly and effectively. Once a customer wants more information like "today's top 5 deals", a quick lead generation tool can be created that asks them to enter their Facebook login ID. This is much less invasive than asking for an email address or phone number, and people are very accustomed to what’s known as “Facebook Connect”.

Location-based Inventory Inquiries

By linking an inventory search with a customer's store location inquiry; your customers can literally know what's in store for them at one of your retail locations before they hit the road. The GeoPage Platform provides the infrastructure, so you can build a custom website application that allows your customers to find the closest retail store with the item they want in stock.

Location-based Promotions

You can build mapping solutions with the GeoPage Platform that give you the flexibility to link coupons, deals, and other location-specific promotions and events with a customer's store locator inquiry for one-to-one marketing opportunities. You can also customize applications to track the buying behavior of customers who enter coupon codes on your website's store or zip code locator for a clearer understanding of your marketing ROI.

Advanced Location Intelligence for Retail Strategy

In addition to helping your customers connect with your business, the GeoPage Platform can help you visualize your existing market coverage to determine optimum new store locations. You can research potential new locations using your own data or an extensive Points of Interest database. You'll have a better understanding of prospective locations based on drive times, competitor locations, and a range of other criteria. You can even use the GeoPage Platform to build custom applications that automatically highlight soon-to-open and recently opened store locations to build anticipation and awareness.

Integrating Multiple Data Sources

The GeoPage Platform can help you make your website a clearinghouse for multiple sources of information, including restaurant information, hotels, museums, art galleries, spas, etc. You can provide your online visitors with an integrated view of information that spans multiple databases, making your website a true reality of what’s nearby your location. The GeoPage Platform will also allow you to upload your own data set(s) and customize the data on our map platform.

Updating Data through Streamlined Data Management

Information on locations is constantly changing. Managing all the records in one database can be a daunting task. GeoPage provides simple tools to upload and manage information on business listings to help keep your website accurate and relevant. You can also manage your GeoPage account usage online and sort your view of data to meet your specific needs. The huge advantage is that you can update in a single place, and it will automatically update all maps.

Giving Clients Access through Their Mobile Devices

With the GeoPage Platform, you can create wireless mapping solutions for mobile devices allowing clients to access your locations anytime, anywhere. Clients are looking for ease of access as they search for businesses, restaurants, and retail stores. These are leads that are active whom you don't want to miss.
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