Industry Solutions
Map & Data Packages
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Travel & Tourism Solution: Increase Travelers to Your Destination
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| With such abundant access to information, today's travelers research online before embarking
on their real-world journeys. Travelers like to plan what they will be doing during their
stay in a new city or country. Whether you cater to business or leisure travelers, your
online presence has to be as distinctive and welcoming as your real-world destinations.
With the GeoPage Platform, you can build custom mapping solutions to encourage travel and
tourism. You can add highly dynamic, interactive features that engage your online visitors
and encourages a return visit - increasing the likelihood that they’ll book a reservation
through your website or to your destination. |
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The GeoPage Platform: Bringing Travel Information Alive
It's a simple equation: the easier you make it for clients to find your destinations and
tourism information online, the more likely they are to book with you or visit your
destination. With the GeoPage Platform, you can market your destination spots with rich
information and interactive tools that entice clients to book their vacations or business
trips:
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Helping Clients Find the Right Vacation Spot Based on "Viral Information"
Many people evaluate their next vacation spot based on what other people say about the
destination. In essence, word of mouth is one of the most powerful drivers of travel and
tourism. An example is the proliferation of travel blogging and opinion sites like
tripadvisor.com or epinions.com. The GeoPage Platform provides the tools to allow your
customers to talk about the great places or “things to do” in a specific vacation destination
spot. Your customers can easily create user-generated content directly onto a mapping
interface. This information can then be searched by all potential clients who are interested
in the specific vacation spot.
An example application can be where a tourism site allows customers to upload photos to a
specially designed interactive website that will build up a ’mosaic’ of the destination as
told through the eyes of travelers. More than 1,000 keywords can allow prospective tourists
to search an interactive map for experiences rather than mere destinations. And rather than
impose a view of the destination from the tourism marketers, clients can view the destination
in the eyes of the people who have experienced it. |
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Running Marketing Campaigns and Knowing the Data Behind Your Success
Running effective marketing and advertising campaigns that are measurable become increasingly
important in a downturn economy. With the GeoPage Platform, you can go beyond banner ads and
adwords. You can run interactive advertisements, which utilizes map widgets to showcase a
destination. When a person sees this map widget, their level of engagement will be much
higher than a simple banner ad. They can zoom into the map and move it around to explore the
destination. This will entice the user to explore and then potentially purchase a ticket or
trip to the destination spot.
With the GeoPage Platform, you can offer this interactive map-based advertisement on your
main website, and then widgetize tens, hundreds or thousands of individual maps into your
partner ad network. You can track all the activity and even control and update the data from
a single source. You can run reports on which ads are driving the most activity, and what
types of searches on being conducted on each website. This information provides a wealth of
knowledge on where your potential business is coming from, which will help in your marketing
and sales efforts. |
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Lead Generation and Client Capture Through Social Networking
Lead generation is critical to capture repeat business and send out special offerings. The
GeoPage Platform utilizes a new and unique way of tapping into social networking sites like
Facebook to capture leads. Asking for an email address or phone number leads to poor results.
Email addresses have to be confirmed, and oftentimes, they are fake email addresses, and
prospective clients rarely give out their real phone numbers.
The GeoPage Platform is already integrated with Facebook to help you capture leads very
quickly and effectively. Once a customer wants more information like "top 5 restaurants
nearby" or "best deals nearby", a quick lead generation tool can be created that asks them to
enter their Facebook login ID. This is much less invasive than asking for an email address or
phone number, and people are very accustomed to what's known as "Facebook Connect". |
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Integrating Multiple Data Sources
The GeoPage Platform can help you make your website a clearinghouse for multiple sources of
information, including restaurant information, hotels, museums, art galleries, spas, etc.
You can provide your online visitors with an integrated view of information that spans
multiple databases, making your website a "one-stop shop" for vacation destination
information.
The GeoPage Platform will also allow you to upload your own data set(s) and customize the
data on our map platform. |
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Updating Data through Streamlined Data Management
Information on locations is constantly changing. Managing all the records in one database can
be a daunting task. GeoPage provides simple tools to upload and manage information on
business listings to help keep your website accurate and relevant. You can also manage your
GeoPage account usage online and sort your view of data to meet your specific needs. The
huge advantage is that you can update in a single place, and it will automatically update all
maps. |
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Giving Clients Access through Their Mobile Devices
With the GeoPage Platform, you can create wireless mapping solutions for mobile devices
allowing clients to access your destination spots anytime, anywhere. Clients are looking for
ease of access as they search for vacations or business trips. These are leads that are
active whom you don’t want to miss. |
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